NTSC/Widescreen/TRT 7:48/B&W/2023
“Death of a Salesman” goes to the mall in this darkly comic satire of American consumerism and the fading status of shopping malls in contemporary society. In “The Mall Man”, a shopping mall manager undertakes a marathon session of wheeling-and-dealing in a last-ditch effort to bring life back to his failing mall.
Shopping malls are facing declining sales, increased competition from online retailers, and changing consumer habits. This is leading to increased vacancies, plummeting property values, and even closure for many malls. To address these challenges, some malls are repositioning themselves as mixed-use developments, incorporating residential, office, and entertainment space. Others are focusing on enhancing the experience of visiting the mall by offering unique and local retailers, restaurants, and public services like libraries, health care and community college classes. Despite these efforts, the future of many struggling shopping malls is uncertain. The retail landscape will continue to evolve in the coming years, and it seems clear that the era of shopping malls dominating the consumer landscape has slowly come to an end.
Prof. Morrow’s films are viewable at his Vimeo channel.
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